Make an effort Jun24

Make an effort

Just to show, how much effort you need to do nowadays in order to make something good! This great video was shot by three-time Academy Award-winning cinematographer Bob Richardson, who has filmed movies such as Quentin Tarantino’s “Django Unchained” and “Inglourious...

People are amazing

The human body is capable of amazing things, physically and mentally. When both are working on the same level, you are capable of doing something that you haven’t thought you would ever be capable of. But are some jobs, projects or amazing sport activities not only for some gifted ones? ...

sharpen your axe

When starting a new business or when launching a new product, you are not only the innovator, but also the financial guy, the strategist, the marketer even the office assistant etc. etc. Yes, you work more than 40 hours a week! To succeed you put as much hours in as you can right? But all...

Seriously !? May09

Seriously !?

That you do not have to invest shiploads of money into your product launch is well understood by the Dollar Shave Club. As spokesperson Ben Kellogs says, the video only cost about $4,500 to produce and reached nearly 5 million views in just a few months! But how: well, they didn’t took...

Just sell three Apr04

Just sell three

Get ready for the launch!? Often we are asked, what is the secret of launching a product, what are the key factors for success? Well, one reason for not succeeding is simple; most companies put all their time, energy and money in building the damn product and have an entire list of...

One chance Mar01

One chance

Have you ever heard that a woman decides within the first 30 seconds of meeting with a guy if she’s going to sleep with him? According to research of David DeAngelo you can better say that: ‘Women don’t decide within the first 30 seconds of meeting a guy if she’s going to sleep with...

Packaging

When you have an idea for a new product it’s so hard to understand the integral role packaging has to play in marketing and selling your product. But it’s one of the most important product decisions you will have to make. It can be quite a search to discover which packaging...

Guerrilla Marketing Jan04

Guerrilla Marketing

For business owners, marketing budgets are really hard to justify. Especially for small businesses, it’s hard to discover the return on investment on your advertisement budget. The most cost-effective marketing is an idea that can be spread by word-of-mouth, Guerrilla Marketing is a way that...

Slogan Dec01

Slogan

Prepare for your product launch by creating a catchy and unique slogan that will be used to identify it. A slogan is a memorable motto or phrase used as a repetitive expression of an idea or rather a company purpose. It should be a few short memorable words, that draw the attention to one...

Christmas Cards !? Nov02

Christmas Cards !?

Many businesses, from small local businesses to multi-national enterprises send Christmas cards to their employees but also to their customers. They do this as a way to develop general goodwill, retain brand awareness and reinforce social networks. It’s a good reason for companies to...