For business owners, marketing budgets are really hard to justify. Especially for small businesses, it’s hard to discover the return on investment on your advertisement budget. The most cost-effective marketing is an idea that can be spread by word-of-mouth, Guerrilla Marketing is a way that...

Many businesses, from small local businesses to multi-national enterprises send Christmas cards to their employees but also to their customers. They do this as a way to develop general goodwill, retain brand awareness and reinforce social networks. It’s a good reason for companies to...

How to create a viral campaign; well, always bring a camera man! Every marketer I know is desperately searching for the new approach to marketing in the post-mass-market economy. The trick is relativity simple, you need to do something unique (doesn’t have to be spectacular), then you make...

Branding was originally used by farmer’s to distinguish their livestock from one another, hence using a brand mark. Throughout the years the interpretation of this term has changed. Nowadays ‘branding’ is closely associated with marketing and commercial positioning of products and...

If you want your product to be heard by consumers, it must be rooted in a story that consumers can emotionally connect with. The product storyteller synthesizes rather than analyses, sees the big picture rather than becoming stuck in the details, and ensures that all product interactions and...

“Fake it until you make it”! Most of us know that the secret to success is confidence. Good looks, intelligence, qualifications, all these help, but with many of the highest of achievers, their greatest asset has been their world class confidence. Like you are just making things up...