Guerrilla Marketing

For business owners, marketing budgets are really hard to justify. Especially for small businesses, it’s hard to discover the return on investment on your advertisement budget.

The most cost-effective marketing is an idea that can be spread by word-of-mouth, Guerrilla Marketing is a way that you can leverage great return on investment, the benefit of Guerrilla Marketing is that it can engage Facebook friends, Twitter followers, local press, and national media.

This is done through the full use of time, energy, information, knowledge and, most of all, imagination. But is it really so cheap? After all you should exactly represent the population it intends to reach, it should reflect those that are creating your brand and those that are consuming it. This usually requires a great deal of research and a sense of immersion in a particular niche. If you’re trying to take your brand to the next level, spending the time to understand the culture that is attached to your company is very important.

Maybe that’s why the most well known Guerrilla Marketing actions are from big brands like Heineken (walk in Fridge), Nike (Ronaldo vs Nadal) etc.

But just give it a shot, at the end of the day, Guerrilla Marketing is fun. It’s hands-on, it’s a worthwhile creative endeavour and it’s an opportunity to breathe life into your brand.

By creating memorable advertising, you can reach audiences that you never thought possible. It may be a lot of work at first, but your labours won’t go unnoticed.

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