Serendipity

Serendipity means something like a pleasant surprise or a fortunate mistake. Specifically, the accident of finding something good or useful while not specifically searching for it. It can be seen as value creation based on unexpected encounters, which can be a great way to get the best out of...

Share value

How to build value in the sharing economy The recent acquisition of Zipcar by Avis Budget Group for 500 million dollar is an example that you can build a business in the sharing economy, or is this a sign that big corporates desperately trying to remain control of the peer to peer...

Viral marketing

How to create a viral campaign; well, always bring a camera man! Every marketer I know is desperately searching for the new approach to marketing in the post-mass-market economy. The trick is relativity simple, you need to do something unique (doesn’t have to be spectacular), then you make...

Questions Jul07

Questions

If you don’t ask, you won’t know. But you need to ask the right kind of questions to get the answers that will help you build a good business relationship that is necessary to close the sale. Most of the time salespeople spend too much time pitching their product and summing up USP’s of...

Ask your customer

Think different!That is where it comes down to when you want to come up with ideas, for innovative products, services or business models. Lot’s of brainstorming sessions or ideation workshops will generate fresh new ideas. When they are all on post-its on the wall, it looks likes like this...

People

For a company to act great, it must think in a significantly different way about what is does and how it does it than other companies. According to Michael Gerber ( E- Myth),there is a difference between people oriented and process oriented companies. People oriented companies focus on who is...

Nokia and change

Why is it that we as humans have difficulties with change? In nature adaptation is second nature, look at a chameleon or even polar bears. They do not make a business plan and overanalyse the situation, they go with the flow and trust on their instinct and act up on it. But aren’t we humans...

After sales Mar02

After sales

When you figured out the best way to sell you products and everything is up and running, people buy in your concept and things are taking off, just don’t forget keep treating your clients as kings. An example of musician Dave Caroll and his flight with United Airlines show this. While...

High-end introduction Feb02

High-end introductio...

Sometimes the intermediate version is just what you need. Imagine working in oil industry or fishery on an island far away and the only way to get there is by plane, yes by boat, but you need quite big powerboat to travel the necessary 75 km’s and for a plane you need a pilot licence. The...

Distribution Jan05

Distribution

Medicine kit inside Coca-Cola crates to save lives in Zambia Distribution might be one of the hardest things to crack. You can have a great product, thought about packaging, your marketing story and people want and need your product but oeps, how do we get it there? Setting up worldwide...